Zalando is transforming from a pure online retailer to a fashion platform. From a broad assortment mixed of big global brands or local designers to marketing concepts, international marketing campaigns or single-purpose-apps - we’re providing the fashion competency and branding expertise that empower and inspire the fashion ecosystem. Our goal is to connect all players of the industry, be it consumers, stylists, brands and retailers or offline stores.

Scaling the Business of Fashion

To all Branding Wizards

Icons & Influencers

Portfolio of Brands and Private Labels

Quality Standards

There is more Fashion

zLabels and ZALON are subsidiaries of Zalando and enrich the world of fashion of Zalando as well as the shopping and inspirational fashion experience of our consumer.

ZALON connects consumers in Germany, Austria and Switzerland with freelance fashion stylists. Consumers, who look for fashion inspiration, want to optimize their personal style or don’t have time or dedication to find fashion that suits them, find support at ZALON. A personal ZALON fashion stylist will get to know the consumers and their personal taste and needs in order to create a selection of styles for them. The stylist puts together outfits for everyday life or special occasions, and has more than 150,000 items to play with. What our consumer has to do? Be ready to share his/her wishes via questionnaires and personal conversations with one of the ZALON stylists and then wait for his/her personal fashion parcel to arrive at the doorstep!


zLabels creates fashion brands for the digital age. Fashion is at the core of everything we do and to date we have created 16 successful and inspirational brands such as mint&berry, Even&Odd, Zign or Kiomi. Our team of influential product managers, designers and product developers from more than 35 nations creates more than 10,000 styles per season for women, men and kids that are currently offered in 15 countries throughout Europe and the world. We know what global and online-inspired fashionistas want and cater to them whenever and wherever they want. We operate on the entire product value chain and pride ourselves for having one of Europe´s most agile infrastructures in the business.


Live the energy of Berlin

Buying, Merchandising & Planning


Design & Garment Technology


Brand Marketing & Communications


Content Creation & Styling


Offline Retail Store


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